RECENT PROJECT

EVERGREEN
LEAD MAGNET

FOR BEN HERON

OBJECTIVES

Ben wanted to create a lead magnet that Builds Trust, Gets Results for the prospects, and Runs 24/7 without needing attention

MAIN POINTS

Check - Elements Webflow Library - BRIX Templates
Over Deliver with value
Check - Elements Webflow Library - BRIX Templates
Stand out from other coaches
Check - Elements Webflow Library - BRIX Templates
Personalised Experience for prospects
Check - Elements Webflow Library - BRIX Templates
Zero Maintenance
Check - Elements Webflow Library - BRIX Templates
Nurture Prospects until the time is right
Check - Elements Webflow Library - BRIX Templates
Fully Automated

HERE'S WHAT WE BUILT

LANDING PAGE

Brief opt-in page where he can showcase what’s included, build excitement and grab prospects details

This is where we showed that what he’s offering is different to other coaches using recipe books & PDFs

PROGRAMMING & APP ACCESS

We wanted to deliver a training program that clients can follow & track in a fitness app

THIS IS WHAT WE DID

When a prospect opts in, they’ll choose between:

BEGINNER

INTERMEDIATE

ADVANCED

Once they pick an option they’ll automatically be added to the training app and given a program that fits their selection

The program & workouts will show up on their calendar every day along with a list of tasks to complete

HIGH PERFORMANCE NUTRITION CALCULATOR

What is training, without nutrition... Pointless!

CUSTOM BRANDED CALORIE & MACRO CALCULATOR

We built out a custom branded calorie and macro calculator which also delivers example meal plans matching the calories

This is also, automatically delivered to the prospect so they can get a solid start on nutrition without you having to complete it for them

Check - Elements Webflow Library - BRIX Templates
Calories
Check - Elements Webflow Library - BRIX Templates
Macros
Check - Elements Webflow Library - BRIX Templates
Example Meal Plans

EDUCATION & AUTOMATION

We then wated to add an educational component to the lead-magnet

HERE'S HOW WE DID IT

Every week, we have automated messages going out to the prospects in the app delivering educational resources

NURTURE & TRUST

Once the leads were added into his pipeline, we focused massively on building more trust

HERE'S HOW WE DID IT

Setting up an automated flow that delivers more and more value to the leads as they go through the program until eventually offering them a chance to jump on a call

WHAT BEN HAD TO DO

  • Record educational Videos
  • Create Sample meal plans (Can be provided for you)
  • Give access to apps

HERE'S WHAT HE HAD TO SAY

”It was incredible that Aaron, took my expertise and materialised into a hands off evergreen product within 48 hrs. It's really made me re-think the potential systems I can have in my business.”

HAVE AN IDEA YOU WANT TO BRING TO LIFE?

BOOK A CALL